The AESATA Travel Agents’ Conference is AESATA’s flagship annual convening that brings together travel agents, aviation stakeholders, tourism boards, policymakers, technology providers, and partners from across Eastern and Southern Africa to address industry priorities, share insights, and drive actionable outcomes.

The conference will be held from 28 June to 1 July 2026 at Radisson Blu Mosi-Oa-Tunya Livingstone Resort in Livingstone, Zambia, under the theme “Africa In Motion.” Accommodation will be at both Radisson Blu Mosi-Oa-Tunya Livingstone Resort and The David Livingstone Safari Lodge & Spa. Other accommodation options are available to delegates who wish to explore other establishments.

Livingstone represents regional connectivity, collaboration, and seamless travel. Positioned at the crossroads of Zambia, Zimbabwe, Botswana, and Namibia, it reflects AESATA’s commitment to intra-Africa travel, cross-border partnerships, and practical regional integration.

The conference is designed for:

• Travel agents and tour operators
• Airline and aviation stakeholders
• Technology and distribution partners
• Insurance and financial services providers
• Tourism boards and destination managers
• Policymakers and development partners

Anyone shaping, supporting, or enabling Africa’s travel ecosystem will find value in attending.

“Africa In Motion” reflects the evolving dynamics of African travel; policy reform, digital transformation, market access, sustainability, and increased intra-Africa mobility. The theme emphasizes action, collaboration, and measurable progress across the travel value chain.

Delegates can expect:

• High-level policy and advocacy discussions
• Practical workshops and masterclasses
• Industry roundtables on current challenges and solutions
• Networking with decision-makers across the region
• Destination experiences and curated excursions

AESATA prioritizes outcomes, not just conversations.

The 2026 programme includes pre and post conference curated workshops and webinars delivered in collaboration with strategic partners, focusing on areas such as:

• Distribution and NDC
• Digital transformation and automation
• Financial management and governance

Risk management and sustainability

Yes. While AESATA members enjoy preferential access and benefits, the conference is open to non-members, partners, and invited stakeholders from across the travel and tourism ecosystem.

Yes. AESATA offers tiered sponsorship and partnership packages designed to provide visibility, engagement, and long-term value. Selected partners may also host workshops or thoughtleadership sessions as part of their sponsorship.

Registration details, packages, and timelines will be shared through AESATA’s official channels, including:

• Website
• Member associations
• Convergly app (Convergly is the official AESATA conference engagement app designed to help delegates register, connect, network, and navigate the event seamlessly. Accessible on both mobile and desktop via a simple email login, the app brings the entire conference experience into one place; allowing attendees to view event information, explore the agenda, schedule and manage one-to-one meetings, message other delegates in real time, and receive important updates. With AI-powered networking suggestions based on attendee profiles, Convergly helps participants discover relevant connections, set up meetings efficiently, and maximize meaningful engagement before, during, and after the conference; all through an intuitive, easy-to-use interface)

Direct email communications

Absolutely. Networking is a core pillar of the conference, with structured B2B sessions, roundtables, and informal engagements designed to foster partnerships and market access.

Conference packages will outline accommodation options, negotiated rates, and recommended travel arrangements. Delegates will be guided on visa requirements, airport transfers, and optional excursions.

The conference:

• Amplifies the collective voice of African travel agents
• Advances advocacy and policy engagement
• Builds professional capacity
• Strengthens cross-border collaboration
• Creates market access and commercial opportunities

AESATA ensures agents are central to Africa’s travel future, not sidelined.

The conference is organized by the Association of Eastern and Southern Africa Travel Agents (AESATA), in collaboration with member associations, host destination stakeholders, and strategic partners.

For updates, partnerships, and enquiries, please contact:

• Email: info@aesata.org
• Call us: +254 768 761 241

Visit us: www.aesata.org